Gradient Benchmark acquires the Finnish research company Finfact

Gradient Benchmark Europe AB, part of the Consivo Group, has signed an agreement to acquire the research company Finfact Oy as of 1 January 2024. Finfact is, with the Factum report, the leading player in B2B customer benchmarking on the Finnish market within i.a groceries, foodservice and DIY.

Through the acquisition, Gradient Benchmark broadens its offer to also include Finland, and we can thus offer B2B customer benchmarking in Sweden, Denmark, Norway, and Finland. We see interesting opportunities to, in addition to benchmarking customer relations between suppliers and trade in one country, also be able to offer corresponding benchmarking between the Nordic markets in the future.

"Finfact complements our Nordic offering very well. The acquisition strengthens our position as a leader in the Nordics within customer benchmarking and gives us an opportunity to develop the business with the aim of creating even better reports and even more valuable insights for our Nordic customers," says Mats Hedlund, MD Gradient Benchmark.

Jukka Nokelainen, the present owner and MD of Finfact will continue as MD also after the change in ownership. “We are happy to become part of Gradient Benchmark, it gives us great resources to further develop our reports in line with our customer’s needs”, says Jukka

"We are very pleased to welcome Finfact to Consivo Group. The acquisition is part of the ambition to develop our companies into being Nordic market leaders in their respective areas of operation", says Edvard Björkenheim, CEO Consivo Group.