Consivo acquires Gradient Benchmark

Consivo Group has acquired Gradient Benchmark Europe AB, the market-leading player in B2B customer benchmarking for the Nordic grocery market and specialist trade.

Gradient Benchmark is the market-leading player in B2B customer benchmarking. The offer includes industrywide, databased evaluations that help suppliers, wholesalers, and trade actors within the FMCG industry as well as nearby sectors to develop their business and strengthen their competitiveness. Gradient Benchmark is active in all the Nordic markets, with offices in Stockholm and Copenhagen.

"I am very pleased to welcome Gradient Benchmark to Consivo. The acquisition is part of Consivo's strategy for profitable growth in the Nordic FMCG industry. It broadens and strengthens our offer by now also establishing ourselves in more analysis and data-driven services. Based on Gradient Benchmark's strong customer offering, we see exciting opportunities to both continue to grow that business in the Nordics but also to further develop in neighbouring areas," says Niklas Eriksson, CEO of Consivo Group.

"We are very happy that Consivo is joining the company as a new owner. Gradient Benchmark is incredibly strong in its markets, and we will continue as before with full focus on our customers and partners. With Consivo's position and resources behind us, we now have a fantastic platform for further developing our offer and growing our business on a Nordic basis, say Torbjörn Karlsson and Mattias Libell."